Brand Campaign

That’s Money is Cash App’s first-ever brand campaign. It’s all about making personal finance easy and accessible, no matter who you are. The campaign illustrates the feeling you get when your money works just the way you want it to.

In sync with the launch of Verizon’s 2022 SuperBowl campaign (featuring Jim Carrey), promoting the new 5G Home and Business Internet, we created a landing page allowing consumers to sign up to be the first to experience Verizon’s 5G Internet.

Campaign, Social, Website

To help address rising levels of bias against the AAPI community,
R/GA and P&G created a short film titled, “The Name” 

Digital Campaign, Design System, Social

When the country locked down, we went live. Seven days into quarantine, we gathered the biggest names in entertainment to help the smallest businesses with a weekly livestream. The program streamed live twice a week for 8 weeks, helping over 10,000 small businesses survive.

Social Media

Merch Aid partnered with leading AAPI artists and designers for a special collection raising funds for AAPI Women Lead.  

Digital Campaign, Design System, Social, Website

R/GA helped Verizon to build experiences that demonstrate how 5G can enhance people’s lives and passions today, on the new iPhone 12 Pro and Verizon 5G Ultra Wideband.  

Identity, Campaign, Pitch

Campaign pitch for Converse.

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Type Design, Motion Design

SoNoir is a modular typeface created with six shaped inspired by blackletters. Different from the traditional blackletters which were mainly used for prints, SoNoir has been designed to be applied to digital media.


Rebranding of MASP (Museum of Art of São Paulo Assis Chateaubriand), an art museum well known for its headquarters, a 1968 concrete and glass structure designed by Lina Bo Bardi, whose main body is supported by two lateral beams over a freestanding space, considered a landmark of the city and a main symbol of modern Brazilian architecture.

Identity, Pitch

We created a new messaging and branding system to demonstrate how the LIFEWTR brand provides inspiration and essential hydration in the LIFE Curators’ everyday life for them to desire and purchase LIFEWTR.

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José Mauro De Vasconcelos
Book Cover

A book cover series with an exclusive use of typograph illuminating childhood, isolation, and growing pains.