Merch Aid x AAPI
Merch Aid x AAPI
Made at R/GA
Merch Aid partnered with leading AAPI artists and designers for a special collection raising funds for AAPI Women Lead.
For this launch, my role involved designing promotional assets using artworks provided by our partnering AAPI artists. I incorporated elements of the artworks to craft visually cohesive layouts tailored for Merch Aid’s social media channels.
Total 10 artists partnered with Merch Aid ↓↓↓
For the drop of each collection,
I designed 21 promotional assets per artist.
Total 210 assets were designed within less than 10 days.
These assets were featured on Merch Aid’s social media and website.
I designed 21 promotional assets per artist.
Total 210 assets were designed within less than 10 days.
These assets were featured on Merch Aid’s social media and website.
Credit
Agency: R/GA NY
Creative Team
Associate Creative Director: Chloe Saintilan
Creative Director: Matthew Woodward
Creative Director: Zack Roif
Associate Designer: Samuel Kim
Artists
Edi Hsu
Erin Jang
Felicia Liang
Jennet Liaw
Jing Wei
Leanne Gan
Matt Huynh
Riri Tamura
Steffi Lynn
Zipeng Zhu