XFL 2023
Tomorrow’s League
XFL 2023
Tomorrow’s League
Made at R/GA | Client: XFL
The XFL is a fan-first, fast-paced global professional football league with innovative rules and an enhanced 360-degree game experience.
R/GA developed the narrative for XFL’s 2023 seasonal campaign platform.
R/GA developed the narrative for XFL’s 2023 seasonal campaign platform.
I established the seasonal design direction
for both the league and the team by utilizing XFL’s new brand identity.
Credit
Agency: R/GA NY
Creative team:
Creative Director: JJ Lim
Associate Creative Director: Corey Thorn
Associate Creative Director: Rowan Mansfield
Senior Designer: Samuel Kim
Art Director: Allison Young