XFL 2023
Tomorrow’s League

Made at R/GA | Client: XFL

The XFL is a fan-first, fast-paced global professional football league with innovative rules and an enhanced 360-degree game experience.

R/GA developed the narrative for XFL’s 2023 seasonal campaign platform.
I established the seasonal design direction for both the league and the team by utilizing XFL’s new brand identity.  


Agency: R/GA NY

Creative team:
Creative Director: JJ Lim
Associate Creative Director: Corey Thorn
Associate Creative Director: Rowan Mansfield
Senior Designer: Samuel Kim
Art Director: Allison Young
Copywriter: Tarik Atallah