XFL 2023
Tomorrow’s League


Made at R/GA | Client: XFL




The XFL is a fan-first, fast-paced global professional football league, offering innovative rules and an enhanced 360-degree game experience.

For the 2023 seasonal campaign, R/GA developed the overarching narrative platform.
I defined the seasonal design direction for both the league and individual teams, leveraging XFL’s refreshed brand identity to create a cohesive and impactful visual presence.































Credit


Agency: R/GA NY

Creative team:
Creative Director: JJ Lim
Associate Creative Director: Corey Thorn
Associate Creative Director: Rowan Mansfield
Senior Designer: Samuel Kim
Art Director: Allison Young
Copywriter: Tarik Atallah