R/GA Commerce Report
Made at R/GA
Commerce has changed. Again. From TikTok to Temu, AI to Amazon, the way people discover, evaluate and buy is shifting faster than most brands can adapt. It’s about moments, mindsets and micro decisions.
To empower marketers not just to catch up, but leap ahead, R/GA surveyed more than 8,700 consumers across 13 global markets. The result? A fresh take on the future of commerce – and the emotional, cultural and technological forces reshaping it.
Navigating the New Era of Intelligent Commerce distills R/GA’s global findings into a practical, integrated framework for building Adaptive Commerce experiences in the intelligence age.
To empower marketers not just to catch up, but leap ahead, R/GA surveyed more than 8,700 consumers across 13 global markets. The result? A fresh take on the future of commerce – and the emotional, cultural and technological forces reshaping it.
Navigating the New Era of Intelligent Commerce distills R/GA’s global findings into a practical, integrated framework for building Adaptive Commerce experiences in the intelligence age.
I participated on the development of the visual identity for the report and its marketing campaign. My contributions spanned key deliverables including the landing page, hero video, social media assets, and a suite of marketing materials—ensuring a cohesive and impactful visual experience across all touchpoints.
