UFC | ESPN+
UFC | ESPN+
Made at R/GA | Client: ESPN+
A design refresh for UFC promotions on ESPN+ channels, leveraging ESPN+ brand typography and color to reflect the rough, rigid, and aggressive essence of mixed martial arts.
I collaborated with animators to deliver new opening cards, video graphics, and end cards for the promotional videos. Additionally, I extended the visual language further as part of vision work to ensure a cohesive and dynamic brand experience.
Credit
Agency: R/GA NY
Creative team:
Group Executive Design Director: Han Lin
Creative Director: Corey Thorn
Creative Director: Rowan Mansfield
Senior Animator: Mariano Loboda
Motion Designer: JuanManuel ValdesPineyro