SWEETFEET
Freelance Project | Client: SWEETFEET
Logo design and brand expression proposed for SWEETFEET NYC, an atheletic lifestyle brand based in Lower East Side, NY.
The logo’s geometric design embodies forward motion, speed, and energy, aligning with the brand’s identity. Its angular, arrow-like shapes symbolize acceleration and progress, while the clean, modern aesthetic ensures versatility across applications. The minimalist approach enhances recognition, and the balanced composition conveys stability and endurance. The sharp structure evokes determination, with a dynamic break in the center representing agility and adaptability—key qualities in running.
Credit
Design Direction: Samuel Kim