Innovasport partnered with R/GA to evolve its digital transformation strategy into a unified commerce product vision. Building on the brand’s growing retail footprint, loyalty base, and ambition to become the destination for Mexico’s sports community, the project focused on defining a mobile app experience that connected commerce, membership, inspiration, and customer engagement into one ecosystem.

My role included shaping the design direction, and designing the product components and app experience. Through hands-on execution, I helped translate Innovasport’s ambition into a scalable digital product built for commerce, connection, and long-term customer engagement.

Credit

Agency: R/GA

Group Executive Creative Director: Imran Sheikh
Creative Director: Ben Downard
Experience Design Director: Christina Tenuta
Senior Designer: Samuel Kim
Senior Designer: Constanza Falcato
Visual Designer: Ika Magdalena
VP, Technology: Katrina Bekessy
Technology Director: Dushan Perera
QA Tech Lead: Jefri Zhang
VP, Managing Director: Greg Strickland
Director, Marketing Sciences: Clinton Wong
Manager, Marketing Sciences: Sofia Vienny
Senior Strategist: Morgan Ogryzek

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