Quest is empowering individuals to take control of their health by enabling them to purchase tests online anytime through a new campaign created by R/GA: Put Your _____ To The Test.

As the main designer for this campaign, I developed the comprehensive campaign design system and collaborated with multiple creative teams to produce the campaign film, digital assets, out-of-home (OOH) advertising, campaign guidelines, and more.

RECOGNITION

AdAge Healthcare Marketing Impact Awards
Integrated Campaign of the Year - Gold

SELECTED PRESS

AdAge : Quest Diagnostic Borrows From DTC Playbook With New Strategy and Campaign
Campaign US : R/GA and Quest Diagnostics tell consumers to Put Your _____ To The Test

Credit

Agency: R/GA NY

Creative team:
Executive Creative Director: John Berman
Group Creative Director: Ryan Adair
Creative Director: Chris Parker
Creative Director: Nicolas Valencia
Associate Create Director: Artiana Wynder
Associate Creative Director: Julian Soto
Senior Copywriter: Eli Perez
Senior Visual Designer: Samuel Kim

NEXT PROJECT ︎︎︎