Quest is empowering people to take control of their health and know what’s going on by buying tests online, anytime through a new campaigned created by R/GA, “Put Your _____ To The Test.”

As the designer of the campaign, I created a the campaign design system and worked with multiple creative teams to create the campaign film, digital assets, OOHs, campaign guideline, and more.

Learn more about the project ︎︎︎

RECOGNITION

AdAge Healthcare Marketing Impact Awards
Integrated Campaign of the Year - Gold

SELECTED PRESS

AdAge : Quest Diagnostic Borrows From DTC Playbook With New Strategy and Campaign
Campaign US : R/GA and Quest Diagnostics tell consumers to Put Your _____ To The Test

Credit

Agency: R/GA NY

Creative team:
Executive Creative Director: John Berman
Group Creative Director: Ryan Adair
Creative Director: Chris Parker
Creative Director: Nicolas Valencia
Associate Create Director: Artiana Wynder
Associate Creative Director: Julian Soto
Senior Copywriter: Eli Perez
Senior Visual Designer: Samuel Kim

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