That’s Money
Made at R/GA | Client: Cash App
That’s Money is Cash App’s first-ever brand campaign, focused on making personal finance easy and accessible for everyone. The campaign captures the empowering feeling of having your money work exactly the way you want it to.
I contributed to developing a simple, effortless, and natural design language that elevates the campaign’s creative tone—grounded in realism and presented through a cinematic lens.
I contributed to developing a simple, effortless, and natural design language that elevates the campaign’s creative tone—grounded in realism and presented through a cinematic lens.
SELECTED PRESS:
AdAge : Cash App Hopes Connected TV Broadens Its Reach, Starting With An Ad Starring Serena Williams
People : Serena Williams Says Her Life is ‘Totally Different’ As A Mom and Investor: ‘My Second Career’
The Drum : Serena Williams and Odell Beckham Jr Show The Ease of Paying Peers with Cash App
AdAge : Cash App Hopes Connected TV Broadens Its Reach, Starting With An Ad Starring Serena Williams
People : Serena Williams Says Her Life is ‘Totally Different’ As A Mom and Investor: ‘My Second Career’
The Drum : Serena Williams and Odell Beckham Jr Show The Ease of Paying Peers with Cash App
Credit
Agency: R/GA NY
Creative team:
Group Creative Director: Ryan Adair
Creative Director: Chris Parker
Creative Director: JJ Lim
Design Director: Wes Vanderpool
Senior Art Director: Emma Kasarsky
Senior Copywriter: Evan Burton
Senior Designer: Samuel Kim