That’s Money

Made at R/GA | Client: Cash App

That’s Money is Cash App’s first-ever brand campaign. It’s all about making personal finance easy and accessible, no matter who you are. The campaign illustrates the feeling you get when your money works just the way you want it to.

I participated in creating a simple, effortless, and natural design language that elevates the creative tonality of the campaign: Realism, with a cinematic lens.


Agency: R/GA NY

Creative team:
Group Creative Director: Ryan Adair
Creative Director: Chris Parker
Creative Director: JJ Lim
Design Director: Wes Vanderpool
Senior Art Director: Emma Kasarsky
Senior Copywriter: Evan Burton
Senior Designer: Samuel Kim