That’s Money
Made at R/GA | Client: Cash App
That’s Money is Cash App’s first-ever brand campaign. It’s all about making personal finance easy and accessible, no matter who you are. The campaign illustrates the feeling you get
when your money works just the way you want it to.
I participated in creating a simple, effortless, and natural design language that elevates the creative tonality of the campaign: Realism, with a cinematic lens.
I participated in creating a simple, effortless, and natural design language that elevates the creative tonality of the campaign: Realism, with a cinematic lens.
SELECTED PRESS:
AdAge : Cash App Hopes Connected TV Broadens Its Reach, Starting With An Ad Starring Serena Williams
People : Serena Williams Says Her Life is ‘Totally Different’ As A Mom and Investor: ‘My Second Career’
The Drum : Serena Williams and Odell Beckham Jr Show The Ease of Paying Peers with Cash App
AdAge : Cash App Hopes Connected TV Broadens Its Reach, Starting With An Ad Starring Serena Williams
People : Serena Williams Says Her Life is ‘Totally Different’ As A Mom and Investor: ‘My Second Career’
The Drum : Serena Williams and Odell Beckham Jr Show The Ease of Paying Peers with Cash App
Credit
Agency: R/GA NY
Creative team:
Group Creative Director: Ryan Adair
Creative Director: Chris Parker
Creative Director: JJ Lim
Design Director: Wes Vanderpool
Senior Art Director: Emma Kasarsky
Senior Copywriter: Evan Burton
Senior Designer: Samuel Kim