R/GA Commerce Report
Made at R/GA
Commerce has changed. Again. From TikTok to Temu, AI to Amazon, the way people discover, evaluate and buy is shifting faster than most brands can adapt. It’s about moments, mindsets and micro decisions.
To empower marketers not just to catch up, but leap ahead, R/GA surveyed more than 8,700 consumers across 13 global markets. The result? A fresh take on the future of commerce – and the emotional, cultural and technological forces reshaping it.
Navigating the New Era of Intelligent Commerce distills R/GA’s global findings into a practical, integrated framework for building Adaptive Commerce experiences in the intelligence age.
To empower marketers not just to catch up, but leap ahead, R/GA surveyed more than 8,700 consumers across 13 global markets. The result? A fresh take on the future of commerce – and the emotional, cultural and technological forces reshaping it.
Navigating the New Era of Intelligent Commerce distills R/GA’s global findings into a practical, integrated framework for building Adaptive Commerce experiences in the intelligence age.
I participated on the development of the visual identity for the report and its marketing campaign. My contributions spanned key deliverables including the landing page, hero video, social media assets, and a suite of marketing materials—ensuring a cohesive and impactful visual experience across all touchpoints.
Put Your 🫀🍆🍑🤧 To The Test
Made at R/GA | Client: Quest
Quest is empowering individuals to take control of their health by enabling them to purchase tests online anytime through a new campaign created by R/GA: Put Your _____ To The Test.
As the main designer for this campaign, I developed the comprehensive campaign design system and collaborated with multiple creative teams to produce the campaign film, digital assets, out-of-home (OOH) advertising, campaign guidelines, and more.
As the main designer for this campaign, I developed the comprehensive campaign design system and collaborated with multiple creative teams to produce the campaign film, digital assets, out-of-home (OOH) advertising, campaign guidelines, and more.
Credit
Agency: R/GA NY
Creative team:
Executive Creative Director: John Berman
Group Creative Director: Ryan Adair
Creative Director: Chris Parker
Creative Director: Nicolas Valencia
Associate Create Director: Artiana Wynder
Associate Creative Director: Julian Soto
Senior Copywriter: Eli Perez
Senior Visual Designer: Samuel Kim
UFC | ESPN+
UFC | ESPN+
Made at R/GA | Client: ESPN+
A design refresh for UFC promotions on ESPN+ channels, leveraging ESPN+ brand typography and color to reflect the rough, rigid, and aggressive essence of mixed martial arts.
I collaborated with animators to deliver new opening cards, video graphics, and end cards for the promotional videos. Additionally, I extended the visual language further as part of vision work to ensure a cohesive and dynamic brand experience.
Credit
Agency: R/GA NY
Creative team:
Group Executive Design Director: Han Lin
Creative Director: Corey Thorn
Creative Director: Rowan Mansfield
Senior Animator: Mariano Loboda
Motion Designer: JuanManuel ValdesPineyro
That’s Money
Made at R/GA | Client: Cash App
That’s Money is Cash App’s first-ever brand campaign, focused on making personal finance easy and accessible for everyone. The campaign captures the empowering feeling of having your money work exactly the way you want it to.
I contributed to developing a simple, effortless, and natural design language that elevates the campaign’s creative tone—grounded in realism and presented through a cinematic lens.
I contributed to developing a simple, effortless, and natural design language that elevates the campaign’s creative tone—grounded in realism and presented through a cinematic lens.
SELECTED PRESS:
AdAge : Cash App Hopes Connected TV Broadens Its Reach, Starting With An Ad Starring Serena Williams
People : Serena Williams Says Her Life is ‘Totally Different’ As A Mom and Investor: ‘My Second Career’
The Drum : Serena Williams and Odell Beckham Jr Show The Ease of Paying Peers with Cash App
AdAge : Cash App Hopes Connected TV Broadens Its Reach, Starting With An Ad Starring Serena Williams
People : Serena Williams Says Her Life is ‘Totally Different’ As A Mom and Investor: ‘My Second Career’
The Drum : Serena Williams and Odell Beckham Jr Show The Ease of Paying Peers with Cash App
Credit
Agency: R/GA NY
Creative team:
Group Creative Director: Ryan Adair
Creative Director: Chris Parker
Creative Director: JJ Lim
Design Director: Wes Vanderpool
Senior Art Director: Emma Kasarsky
Senior Copywriter: Evan Burton
Senior Designer: Samuel Kim
Never Before.
Forever After.
Made at R/GA | Client: Nike
To celebrate the release of the 2023 Nike National Team Home Kits, R/GA developed digital assets for Nike’s social media channels.
I contributed to the design of a series of paid media content and social media posts, working closely with a team of designers and animators to bring the campaign to life.
Credit
Agency: R/GA NY
Creative team:
Executive Creative Director: Matt Jakob
Creative Director: Bridget Hildebrandt
Creative Director: Flavio Montiel
Design Director: Antonella Geminelli
Motion Design Director: Caio Bananeira
Associate Creative Director: Emma Ziesemer
Associate Creative Director, Motion: Felipe Mahalem
Senior Designer: Elizabeth Kenney
Senior Designer: Samuel Kim
Senior Copywriter: Edmund Sandoval
Motion Designer: JuanManuel ValdesPineyro
Animator: Raphael Portella