SAMUEL KIM

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	<title>SAMUEL KIM</title>
	<link>https://samuelkim.design</link>
	<description>SAMUEL KIM</description>
	<pubDate>Tue, 24 Jun 2025 17:47:53 +0000</pubDate>
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		<title>Home</title>
				
		<link>https://samuelkim.design/Home</link>

		<pubDate>Wed, 18 Dec 2019 02:55:38 +0000</pubDate>

		<dc:creator>SAMUEL KIM</dc:creator>

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		<title>About</title>
				
		<link>https://samuelkim.design/About</link>

		<pubDate>Sat, 01 Jan 2022 21:43:13 +0000</pubDate>

		<dc:creator>SAMUEL KIM</dc:creator>

		<guid isPermaLink="true">https://samuelkim.design/About</guid>

		<description>
	ABOUT
	SAMUEL KIMis an award-winning designer based in NYC &#38;amp; NJ.Currently at Le Truc as an Associate Design Director.
He has collaborated with some of the world’s most iconic brands, delivering expertise across branding, 360° campaigns, and digital product design.


	RECOGNITIONS
	ADC Awards
Adobe Awards
ANDY Awards
Cannes Lions
CLIO Awards
Effie Awards


	One ShowShorty AwardsType Directors ClubWebby AwardsYoung Ones


	CLIENTS
	Cash AppEli LillyESPN+
Gold HouseGoogleInnovasportNikeP&#38;amp;G


	PayPal
PfizerQuest Diagnostics
SephoraTurboTaxVerizonXFLAnd more...


PAST EXPERIENCES &#38;amp;
 COLLABORATION


	R/GA
&#38;amp;Walsh
Commercial Studio
Empire State Development
George Tscherny, Inc
GSoul
Michael Ian Kaye
Team Bloomberg 2020
Tobi Kahn Studio


	EDUCATION
	

School of Visual Arts (BFA Design 2015-2019)


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	<item>
		<title>Links</title>
				
		<link>https://samuelkim.design/Links</link>

		<pubDate>Mon, 30 Sep 2024 22:45:32 +0000</pubDate>

		<dc:creator>SAMUEL KIM</dc:creator>

		<guid isPermaLink="true">https://samuelkim.design/Links</guid>

		<description>
	Hi, I’m Samuel 👋️
Designer 9 - 5 (ish) on weekdays.
Sharing my lifestyle &#38;amp; various interests on weekends.


	* When you buy through my links, I may receive an affiliate commission, at no extra cost to you.


Check all my gears&#38;nbsp;︎︎︎
	My Storefront&#38;nbsp;
My camera ︎︎︎
	Fujifilm Essentials

My leather jacket ︎︎︎
	Leather Flight Jacket


My watch ︎︎︎
	Tissot PRX Powermatic 80

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	<item>
		<title>Studies</title>
				
		<link>https://samuelkim.design/Studies</link>

		<pubDate>Wed, 31 May 2023 21:14:23 +0000</pubDate>

		<dc:creator>SAMUEL KIM</dc:creator>

		<guid isPermaLink="true">https://samuelkim.design/Studies</guid>

		<description>
	Studies of 
AI Generated&#38;nbsp;
Objets d’art

	Illustrating the juxtaposition of beauty and sublime through AI generated materials.


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/584e17c6cffd8494769e2fcd36a0f1ed17a8dbadbeb81fa93da4f72dd7cb2514/RoughEdges_STUDIES_OF_AI_Generated_Objet_d-art_portfolio_1.png" data-mid="188907625" border="0"  src="https://freight.cargo.site/w/1000/i/584e17c6cffd8494769e2fcd36a0f1ed17a8dbadbeb81fa93da4f72dd7cb2514/RoughEdges_STUDIES_OF_AI_Generated_Objet_d-art_portfolio_1.png" /&#62;

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	RoughEdges
	RoughEdges is a progressive study of design, exploring the concept of flawed lines in life and art.


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</description>
		
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	<item>
		<title>R/GA Commerce Report</title>
				
		<link>https://samuelkim.design/R-GA-Commerce-Report</link>

		<pubDate>Tue, 29 Apr 2025 19:45:12 +0000</pubDate>

		<dc:creator>SAMUEL KIM</dc:creator>

		<guid isPermaLink="true">https://samuelkim.design/R-GA-Commerce-Report</guid>

		<description>R/GA Commerce Report
Made at R/GA

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/eeac403267ce57b02d90f850934de8a3f0e915ff00c463fd2c7269525f378961/cr-website-hero.gif" data-mid="231724533" border="0"  src="https://freight.cargo.site/w/1000/i/eeac403267ce57b02d90f850934de8a3f0e915ff00c463fd2c7269525f378961/cr-website-hero.gif" /&#62;


	Commerce has changed. Again. From TikTok to Temu, AI to Amazon, the way people discover, evaluate and buy is shifting faster than most brands can adapt. It’s about moments, mindsets and micro decisions.To empower marketers not just to catch up, but leap ahead, R/GA surveyed more than 8,700 consumers across 13 global markets. The result? A fresh take on the future of commerce – and the emotional, cultural and technological forces reshaping it.Navigating the New Era of Intelligent Commerce distills R/GA’s global findings into a practical, integrated framework for building Adaptive Commerce experiences in the intelligence age.

	I participated on the development of the visual identity for the report and its marketing campaign. My contributions spanned key deliverables including the landing page, hero video, social media assets, and a suite of marketing materials—ensuring a cohesive and impactful visual experience across all touchpoints.

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	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b9cbaa85ec443eb615f57a46a27267ea12821df8d46c52d38fdc462454ee1fe8/cr-cube.png" data-mid="231723216" border="0"  src="https://freight.cargo.site/w/1000/i/b9cbaa85ec443eb615f57a46a27267ea12821df8d46c52d38fdc462454ee1fe8/cr-cube.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fdf38a2055fd4b40f141f0f7ad66e2f616804df64c4b2a8fd1dbb0dad9b5c09d/cr-collage1.png" data-mid="231723219" border="0"  src="https://freight.cargo.site/w/1000/i/fdf38a2055fd4b40f141f0f7ad66e2f616804df64c4b2a8fd1dbb0dad9b5c09d/cr-collage1.png" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e558917a8420928934b53badc61fef89f7ca430c2294878cfeab5ad086b3df46/CommerceReport_Phone_Hero.gif" data-mid="231723230" border="0"  src="https://freight.cargo.site/w/1000/i/e558917a8420928934b53badc61fef89f7ca430c2294878cfeab5ad086b3df46/CommerceReport_Phone_Hero.gif" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/828afc7e0c516ada1b300e5dc3348bfa3b1962d615438d2fb7a34faac3028541/cr-pdfmockup.png" data-mid="231888383" border="0"  src="https://freight.cargo.site/w/1000/i/828afc7e0c516ada1b300e5dc3348bfa3b1962d615438d2fb7a34faac3028541/cr-pdfmockup.png" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9a981bcfab49fe33ef9dc8966a7d957672988cf819932d9dc996d72a5cac66aa/cr-pdf.png" data-mid="231887716" border="0"  src="https://freight.cargo.site/w/1000/i/9a981bcfab49fe33ef9dc8966a7d957672988cf819932d9dc996d72a5cac66aa/cr-pdf.png" /&#62;

&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6c8e9543170d1cb20b5961fb1f12da27a3a2e746b15b3dcee6ce3dcc900c9267/cr-dollar-sign.png" data-mid="232805706" border="0"  src="https://freight.cargo.site/w/1000/i/6c8e9543170d1cb20b5961fb1f12da27a3a2e746b15b3dcee6ce3dcc900c9267/cr-dollar-sign.png" /&#62;
	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bb54e7c124581325c74511a3bb20051db7f23577df6463cb4c825cea62b39a51/CR-gradient.gif" data-mid="232805642" border="0"  src="https://freight.cargo.site/w/1000/i/bb54e7c124581325c74511a3bb20051db7f23577df6463cb4c825cea62b39a51/CR-gradient.gif" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/64dcbdc93457e49e90d13fa7fa7c94ce2c1cee53f479a13833670250a0d90439/GA.png" data-mid="231723286" border="0"  src="https://freight.cargo.site/w/1000/i/64dcbdc93457e49e90d13fa7fa7c94ce2c1cee53f479a13833670250a0d90439/GA.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c653d1db2a39376a50d5f5d9306eb1183156edfbfce875e7955b4fb36ba6c90c/cr-accordion-mockup.gif" data-mid="231726241" border="0"  src="https://freight.cargo.site/w/1000/i/c653d1db2a39376a50d5f5d9306eb1183156edfbfce875e7955b4fb36ba6c90c/cr-accordion-mockup.gif" /&#62;


&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e659628dc790ba01c931a053a6f5f992aa4197d95f8899c8316e8d75f81cf9dd/cr-slogan.png" data-mid="231724699" border="0"  src="https://freight.cargo.site/w/1000/i/e659628dc790ba01c931a053a6f5f992aa4197d95f8899c8316e8d75f81cf9dd/cr-slogan.png" /&#62;
	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/521e9d3b42f9ea0bb52ad57430cc5f771f5d1362f90e15bb9ceb68f92a78f15f/cr-tree.png" data-mid="231724662" border="0"  src="https://freight.cargo.site/w/1000/i/521e9d3b42f9ea0bb52ad57430cc5f771f5d1362f90e15bb9ceb68f92a78f15f/cr-tree.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/03508f7dd72014e9b87efd715c84c382653bfc693c5bc23290175acae66d4f13/credits.png" data-mid="231766765" border="0"  src="https://freight.cargo.site/w/1000/i/03508f7dd72014e9b87efd715c84c382653bfc693c5bc23290175acae66d4f13/credits.png" /&#62;


	NEXT PROJECT&#38;nbsp;︎︎︎
	

</description>
		
	</item>
		
		
	<item>
		<title>Quest</title>
				
		<link>https://samuelkim.design/Quest-1</link>

		<pubDate>Sat, 15 Apr 2023 18:11:38 +0000</pubDate>

		<dc:creator>SAMUEL KIM</dc:creator>

		<guid isPermaLink="true">https://samuelkim.design/Quest-1</guid>

		<description>Put Your 🫀🍆🍑🤧 To The Test
Made at R/GA &#124; Client: Quest
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/88b29550ff0092310bb87bf0f6b6db83c2b99b93ba3a3fa147739631f81030f4/Quest_KV.png" data-mid="179201079" border="0"  src="https://freight.cargo.site/w/1000/i/88b29550ff0092310bb87bf0f6b6db83c2b99b93ba3a3fa147739631f81030f4/Quest_KV.png" /&#62;


	Quest is empowering individuals to take control of their health by enabling them to purchase tests online anytime through a new campaign created by R/GA: Put Your _____ To The Test.

As the main designer for this campaign, I developed the comprehensive campaign design system and collaborated with multiple creative teams to produce the campaign film, digital assets, out-of-home (OOH) advertising, campaign guidelines, and more.


	RECOGNITION
AdAge Healthcare Marketing Impact Awards
Integrated Campaign of the Year - Gold
SELECTED PRESS
AdAge : Quest Diagnostic Borrows From DTC Playbook With New Strategy and Campaign

Campaign US : R/GA and Quest Diagnostics tell consumers to Put Your _____ To The Test


.video-mask{
    width: 1920px;
    border-radius: 15px; 
    overflow: hidden; 
}


	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/846ed015d3920f5105b6ba74734e23761e0620fc09c0b749a2a545530395638d/Quest_Design-system-_-9x16-1.png" data-mid="179585570" border="0"  src="https://freight.cargo.site/w/1000/i/846ed015d3920f5105b6ba74734e23761e0620fc09c0b749a2a545530395638d/Quest_Design-system-_-9x16-1.png" /&#62;
	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/45aee8f7f4098294500a2dc91978df06417ed0f16e012b879ac3b91f98793d7b/Quest_Design-system-_-9x16-2.png" data-mid="179585571" border="0"  src="https://freight.cargo.site/w/1000/i/45aee8f7f4098294500a2dc91978df06417ed0f16e012b879ac3b91f98793d7b/Quest_Design-system-_-9x16-2.png" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d568284a63e846038e512585c26e65e327e6e06a7ee7de3ea7efb5aeddc483f9/Quest_Design-system-_2.png" data-mid="179586587" border="0"  src="https://freight.cargo.site/w/1000/i/d568284a63e846038e512585c26e65e327e6e06a7ee7de3ea7efb5aeddc483f9/Quest_Design-system-_2.png" /&#62;

    
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4b30804b76c4d257ad3e504904f8f80695624813706f5984c65e58b6630e8ed5/quest_ooh_bryantpark.png" data-mid="175483952" border="0"  src="https://freight.cargo.site/w/1000/i/4b30804b76c4d257ad3e504904f8f80695624813706f5984c65e58b6630e8ed5/quest_ooh_bryantpark.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7d2c9dabb06881b8d3fb9b4f8e0804780449ab4d1d814bf5654bcbad00b24eaf/Toolkit-76.png" data-mid="178076044" border="0"  src="https://freight.cargo.site/w/1000/i/7d2c9dabb06881b8d3fb9b4f8e0804780449ab4d1d814bf5654bcbad00b24eaf/Toolkit-76.png" /&#62;

    
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/623bfcab3d5c2609a9b56d6799333940f72bcf13ca9d61d076d259425f71d98b/Quest_OOH_NY.png" data-mid="175483950" border="0"  src="https://freight.cargo.site/w/1000/i/623bfcab3d5c2609a9b56d6799333940f72bcf13ca9d61d076d259425f71d98b/Quest_OOH_NY.png" /&#62;
    

&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/f652a092ed670598a5897b95b392f843decc1fffa0c0092744134de7df3ce63f/Quest_W_Hotel_Board_16x9_1.jpg" data-mid="175483948" border="0"  src="https://freight.cargo.site/w/1000/i/f652a092ed670598a5897b95b392f843decc1fffa0c0092744134de7df3ce63f/Quest_W_Hotel_Board_16x9_1.jpg" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bb832904d32f424075b3f9a8e7a858b8337e0effdcc046cff2b3ec70a46a582e/quest_ooh_heraldsquare.png" data-mid="175483954" border="0"  src="https://freight.cargo.site/w/1000/i/bb832904d32f424075b3f9a8e7a858b8337e0effdcc046cff2b3ec70a46a582e/quest_ooh_heraldsquare.png" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/3a6afcd955ee78a38545cd5e0712016185bbe5b311e3e1ef4d943a09f21aec0b/Toolkit-77.png" data-mid="178075969" border="0"  src="https://freight.cargo.site/w/1000/i/3a6afcd955ee78a38545cd5e0712016185bbe5b311e3e1ef4d943a09f21aec0b/Toolkit-77.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/250e39a8e69263d79567f14e248e52a7e91a917260a0f2604057084f76a04e90/quest_allergy_ig_post_static_bg.gif" data-mid="175486042" border="0"  src="https://freight.cargo.site/w/1000/i/250e39a8e69263d79567f14e248e52a7e91a917260a0f2604057084f76a04e90/quest_allergy_ig_post_static_bg.gif" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4e8c7b1bec587a7a48161ffe9815d488318e269e66cd2b8f8fe643f2edaf31b7/quest_box.png" data-mid="179584632" border="0"  src="https://freight.cargo.site/w/1000/i/4e8c7b1bec587a7a48161ffe9815d488318e269e66cd2b8f8fe643f2edaf31b7/quest_box.png" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9056353f7644b2d9c032592b646ac722db0cc8161c81b4c9ffa20beb6933e64e/Quest_product_endcard.png" data-mid="179587425" border="0"  src="https://freight.cargo.site/w/1000/i/9056353f7644b2d9c032592b646ac722db0cc8161c81b4c9ffa20beb6933e64e/Quest_product_endcard.png" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/13da5b2e27f93416980dd0f4eadec4b815bdf5bdb49b899ebc571db11aef69e5/quest_hoodie.png" data-mid="175483953" border="0"  src="https://freight.cargo.site/w/1000/i/13da5b2e27f93416980dd0f4eadec4b815bdf5bdb49b899ebc571db11aef69e5/quest_hoodie.png" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a1da99102db25f58cb48377e136b59982f9b7b4b425d3485a86b34820285ecb2/quest_tag.png" data-mid="175483955" border="0"  src="https://freight.cargo.site/w/1000/i/a1da99102db25f58cb48377e136b59982f9b7b4b425d3485a86b34820285ecb2/quest_tag.png" /&#62;


CreditAgency: R/GA NY
 
Creative team:Executive Creative Director: John Berman
Group Creative Director: Ryan Adair
Creative Director: Chris Parker
Creative Director: Nicolas Valencia
Associate Create Director: Artiana Wynder
Associate Creative Director: Julian Soto
Senior Copywriter: Eli Perez
Senior Visual Designer: Samuel Kim


	NEXT PROJECT&#38;nbsp;︎︎︎
	

</description>
		
	</item>
		
		
	<item>
		<title>UFC &#124; ESPN+</title>
				
		<link>https://samuelkim.design/UFC-ESPN</link>

		<pubDate>Wed, 23 Aug 2023 20:47:52 +0000</pubDate>

		<dc:creator>SAMUEL KIM</dc:creator>

		<guid isPermaLink="true">https://samuelkim.design/UFC-ESPN</guid>

		<description>UFC &#124; ESPN+
Made at R/GA &#124; Client: ESPN+
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fe21ddc80f6a1e36c34ee2f9c23e13090c2d4f84589a85bb33d24f19c2bd9d9e/ESPN_viz_1.png" data-mid="188733487" border="0"  src="https://freight.cargo.site/w/1000/i/fe21ddc80f6a1e36c34ee2f9c23e13090c2d4f84589a85bb33d24f19c2bd9d9e/ESPN_viz_1.png" /&#62;


	A design refresh for UFC promotions on ESPN+ channels, leveraging ESPN+ brand typography and color to reflect the rough, rigid, and aggressive essence of mixed martial arts.
	I collaborated with animators to deliver new opening cards, video graphics, and end cards for the promotional videos. Additionally, I extended the visual language further as part of vision work to ensure a cohesive and dynamic brand experience.


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bcc6d0e66a3b81437d19ed91e6953a9548c39667461200bac5a119064bb2720d/ESPN_viz_type.png" data-mid="224026093" border="0"  src="https://freight.cargo.site/w/1000/i/bcc6d0e66a3b81437d19ed91e6953a9548c39667461200bac5a119064bb2720d/ESPN_viz_type.png" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1fea0f2e39526d098555da228d762a55b48070bb45fab80a0be1b293b436c6ad/espn-UFC_EC_2FIGHTS_V2.png" data-mid="188732729" border="0"  src="https://freight.cargo.site/w/1000/i/1fea0f2e39526d098555da228d762a55b48070bb45fab80a0be1b293b436c6ad/espn-UFC_EC_2FIGHTS_V2.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/792ad1bd37c82e2862b894246a1ad16a0e2d378f228536ae0584d3c202717d92/ESPN_viz_4D.png" data-mid="188747307" border="0"  src="https://freight.cargo.site/w/1000/i/792ad1bd37c82e2862b894246a1ad16a0e2d378f228536ae0584d3c202717d92/ESPN_viz_4D.png" /&#62;


	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4be5b4357f1ae312098fa58309e36f1e1817a70e1e2b6061cf40ce4b8c9940c8/espn_mobile.png" data-mid="188732726" border="0"  src="https://freight.cargo.site/w/1000/i/4be5b4357f1ae312098fa58309e36f1e1817a70e1e2b6061cf40ce4b8c9940c8/espn_mobile.png" /&#62;
	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5b766a7141df51e4260fb077df7c4fb7a80814aada528d57bb7c846de37f91fa/espn_social.png" data-mid="188744757" border="0"  src="https://freight.cargo.site/w/1000/i/5b766a7141df51e4260fb077df7c4fb7a80814aada528d57bb7c846de37f91fa/espn_social.png" /&#62;


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3cac54cc6d934179d462caf73677be1f67e5ea9d1122e5de13130334da5753a0/ESPN_viz_2.png" data-mid="188746770" border="0"  src="https://freight.cargo.site/w/1000/i/3cac54cc6d934179d462caf73677be1f67e5ea9d1122e5de13130334da5753a0/ESPN_viz_2.png" /&#62;


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f9837afe21d682a108beb43e477c8067555b4244b4f655a5ead987a83d8083ce/ESPN_viz_5.png" data-mid="188901894" border="0"  src="https://freight.cargo.site/w/1000/i/f9837afe21d682a108beb43e477c8067555b4244b4f655a5ead987a83d8083ce/ESPN_viz_5.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/062ddba7ecfaf89916797a91f723669bcc2a77b4138c6e374d9b04d181c5c745/ESPN_viz_3.png" data-mid="188746166" border="0"  src="https://freight.cargo.site/w/1000/i/062ddba7ecfaf89916797a91f723669bcc2a77b4138c6e374d9b04d181c5c745/ESPN_viz_3.png" /&#62;


	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/45f2e57ee397b46483f8c9aa30678b7a420082dca4ce1ff7b658254960d3f440/espn_viz_6.png" data-mid="188919098" border="0"  src="https://freight.cargo.site/w/1000/i/45f2e57ee397b46483f8c9aa30678b7a420082dca4ce1ff7b658254960d3f440/espn_viz_6.png" /&#62;
	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b58554ea521b024ade07604da234bf3c996cefb0b4177ecd0ce4225b1373576d/espn_viz_7.png" data-mid="188905390" border="0"  src="https://freight.cargo.site/w/1000/i/b58554ea521b024ade07604da234bf3c996cefb0b4177ecd0ce4225b1373576d/espn_viz_7.png" /&#62;


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ae9c1faac43d8b32160483aa84de3122644656b4ad945e0a028b3f4fa0013cd0/ESPN_ooh_1.png" data-mid="188748994" border="0"  src="https://freight.cargo.site/w/1000/i/ae9c1faac43d8b32160483aa84de3122644656b4ad945e0a028b3f4fa0013cd0/ESPN_ooh_1.png" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/61b0ae5ab16c323b997c5b35d0afa970d537195d8c53a419a1564ab8ae24dcaa/ESPN_viz_tag.png" data-mid="224026135" border="0"  src="https://freight.cargo.site/w/1000/i/61b0ae5ab16c323b997c5b35d0afa970d537195d8c53a419a1564ab8ae24dcaa/ESPN_viz_tag.png" /&#62;

CreditAgency: R/GA NY
 
Creative team:Group Executive Design Director: Han LinCreative Director: Corey ThornCreative Director: Rowan MansfieldSenior Animator: Mariano Loboda
Motion Designer: JuanManuel ValdesPineyro
Senior Visual Designer: Samuel Kim


	NEXT PROJECT&#38;nbsp;︎︎︎
	

</description>
		
	</item>
		
		
	<item>
		<title>That's Money</title>
				
		<link>https://samuelkim.design/That-s-Money</link>

		<pubDate>Sat, 15 Apr 2023 19:18:45 +0000</pubDate>

		<dc:creator>SAMUEL KIM</dc:creator>

		<guid isPermaLink="true">https://samuelkim.design/That-s-Money</guid>

		<description>That’s Money
Made at R/GA &#124; Client: Cash App
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/851ee59c2a794d2534209d1f4dd47e3a780681dae6a1a64a2f4036911ce4faa8/CA_Portfolio_01.png" data-mid="175487707" border="0"  src="https://freight.cargo.site/w/1000/i/851ee59c2a794d2534209d1f4dd47e3a780681dae6a1a64a2f4036911ce4faa8/CA_Portfolio_01.png" /&#62;


	That’s Money is Cash App’s first-ever brand campaign, focused on making personal finance easy and accessible for everyone. The campaign captures the empowering feeling of having your money work exactly the way you want it to.
I contributed to developing a simple, effortless, and natural design language that elevates the campaign’s creative tone—grounded in realism and presented through a cinematic lens.


	SELECTED PRESS:


AdAge : Cash App Hopes Connected TV Broadens Its Reach, Starting With An Ad Starring Serena Williams
People : Serena Williams Says Her Life is ‘Totally Different’ As A Mom and Investor: ‘My Second Career’
The Drum : Serena Williams and Odell Beckham Jr Show The Ease of Paying Peers with Cash App


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3f0e9c991d654bf0f386a5540cb64d096103dd4de87841046971b32608a809db/CA_Portfolio_03.png" data-mid="177618675" border="0"  src="https://freight.cargo.site/w/1000/i/3f0e9c991d654bf0f386a5540cb64d096103dd4de87841046971b32608a809db/CA_Portfolio_03.png" /&#62;


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2b724f805954a50e4a5bc5c8c470fe51ad6c3afc963b50d4428450d26bf95cc4/CA_Portfolio_02b.gif" data-mid="175487774" border="0"  src="https://freight.cargo.site/w/1000/i/2b724f805954a50e4a5bc5c8c470fe51ad6c3afc963b50d4428450d26bf95cc4/CA_Portfolio_02b.gif" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/32416707d842d426afc80793f9c8ca70939592471263e89bc786a840440f10be/CA_Portfolio_04.gif" data-mid="175487820" border="0"  src="https://freight.cargo.site/w/1000/i/32416707d842d426afc80793f9c8ca70939592471263e89bc786a840440f10be/CA_Portfolio_04.gif" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9bb223cd15037ad7e8a6b9b542bcd53179536555f53ce7e441aab1cf42ffb540/CA_Portfolio_08.png" data-mid="177619588" border="0"  src="https://freight.cargo.site/w/1000/i/9bb223cd15037ad7e8a6b9b542bcd53179536555f53ce7e441aab1cf42ffb540/CA_Portfolio_08.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b838fda6ecb9335142ca10a31599dd3e478f44458d9a772a1563f89606df48f5/CA_Portfolio_7.png" data-mid="175487825" border="0"  src="https://freight.cargo.site/w/1000/i/b838fda6ecb9335142ca10a31599dd3e478f44458d9a772a1563f89606df48f5/CA_Portfolio_7.png" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/62d401fe53eec0541927fdbc7d100ac6acd10f06591a9df315e995c9c7a37ae6/CA_Portfolio_SW_2.gif" data-mid="175487838" border="0"  src="https://freight.cargo.site/w/1000/i/62d401fe53eec0541927fdbc7d100ac6acd10f06591a9df315e995c9c7a37ae6/CA_Portfolio_SW_2.gif" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/85d07c51f6e2d86721da3605c96e81b7aa4959c5f7d68caf9086c80731369f22/vis.png" data-mid="177617409" border="0"  src="https://freight.cargo.site/w/1000/i/85d07c51f6e2d86721da3605c96e81b7aa4959c5f7d68caf9086c80731369f22/vis.png" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ae757780b94bd7227d43c902727566393340132e5c2074e8b2d6e692be0273f9/CA_Portfolio_IG.gif" data-mid="175487845" border="0"  src="https://freight.cargo.site/w/1000/i/ae757780b94bd7227d43c902727566393340132e5c2074e8b2d6e692be0273f9/CA_Portfolio_IG.gif" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bce8e4a8d364a113763f8c65c944d187e4ea6ac7fa2ac21220b03fad868e6ea1/CA_Portfolio_phoneB.png" data-mid="175487862" border="0"  src="https://freight.cargo.site/w/1000/i/bce8e4a8d364a113763f8c65c944d187e4ea6ac7fa2ac21220b03fad868e6ea1/CA_Portfolio_phoneB.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7d8e26873ad8490932c1c860444d8f0cbdab9336d185fc2e4df3755556fdd7f4/CA_Portfolio_Mockup3.png" data-mid="177618814" border="0"  src="https://freight.cargo.site/w/1000/i/7d8e26873ad8490932c1c860444d8f0cbdab9336d185fc2e4df3755556fdd7f4/CA_Portfolio_Mockup3.png" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/226b20bff481cbb581aa9aa190c79c2b492c6e6c3b6c8ca4d0f678f80db7757d/CA_Portfolio_phone.png" data-mid="175487907" border="0"  src="https://freight.cargo.site/w/1000/i/226b20bff481cbb581aa9aa190c79c2b492c6e6c3b6c8ca4d0f678f80db7757d/CA_Portfolio_phone.png" /&#62;

CreditAgency: R/GA NY
 
Creative team:Group Creative Director: Ryan AdairCreative Director: Chris ParkerCreative Director: JJ LimDesign Director: Wes VanderpoolSenior Art Director: Emma KasarskySenior Copywriter: Evan BurtonSenior Designer: Samuel Kim


	NEXT PROJECT&#38;nbsp;︎︎︎
	

</description>
		
	</item>
		
		
	<item>
		<title>Never Before. Forever After</title>
				
		<link>https://samuelkim.design/Never-Before-Forever-After</link>

		<pubDate>Sat, 02 Mar 2024 19:30:39 +0000</pubDate>

		<dc:creator>SAMUEL KIM</dc:creator>

		<guid isPermaLink="true">https://samuelkim.design/Never-Before-Forever-After</guid>

		<description>Never Before.
Forever After.
Made at R/GA &#124; Client: Nike
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/50b2ff665eafa397d26750e1ff27fc30d68591af076cd57896fdeb4120099658/NIKE-FC-1.png" data-mid="205903694" border="0"  src="https://freight.cargo.site/w/1000/i/50b2ff665eafa397d26750e1ff27fc30d68591af076cd57896fdeb4120099658/NIKE-FC-1.png" /&#62;


	To celebrate the release of the 2023 Nike National Team Home Kits, R/GA developed digital assets for Nike’s social media channels.

	I contributed to the design of a series of paid media content and social media posts, working closely with a team of designers and animators to bring the campaign to life.


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ec69c098bd3959f7764492e8ff12c580304bacbddc2242027eb7db3c5a7e158d/NIKE-FC-3.png" data-mid="234986886" border="0"  src="https://freight.cargo.site/w/1000/i/ec69c098bd3959f7764492e8ff12c580304bacbddc2242027eb7db3c5a7e158d/NIKE-FC-3.png" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/27ac4d8741d2525abd771aee633cc5ad7480a5d837dece91e46494c9262b16f3/NIKE-FC-2.png" data-mid="205906609" border="0"  src="https://freight.cargo.site/w/1000/i/27ac4d8741d2525abd771aee633cc5ad7480a5d837dece91e46494c9262b16f3/NIKE-FC-2.png" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7a049a67564521b26f536c950144bfbb003aee58f001510865e3c375a6abb451/NIKE-FC-4.png" data-mid="205906611" border="0"  src="https://freight.cargo.site/w/1000/i/7a049a67564521b26f536c950144bfbb003aee58f001510865e3c375a6abb451/NIKE-FC-4.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/763c3ec6be07970d14e5cdf169610525dcd53bfb4468dd9dc6f233de475afd10/NIKE-FC-photo-_-2.png" data-mid="205907207" border="0"  src="https://freight.cargo.site/w/1000/i/763c3ec6be07970d14e5cdf169610525dcd53bfb4468dd9dc6f233de475afd10/NIKE-FC-photo-_-2.png" /&#62;

	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c88b14896faa1ddfab84d48e7b1f48cbb3a842970768706e0fd2dfa557bcc717/NIKE-FC-5.png" data-mid="205906612" border="0"  src="https://freight.cargo.site/w/1000/i/c88b14896faa1ddfab84d48e7b1f48cbb3a842970768706e0fd2dfa557bcc717/NIKE-FC-5.png" /&#62;


	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b67a633ca8bb5dbcb4c5f27b7c276be98f8da4762ac2879b92b287bb9fd52535/NIKE-FC-7.png" data-mid="205906614" border="0"  src="https://freight.cargo.site/w/1000/i/b67a633ca8bb5dbcb4c5f27b7c276be98f8da4762ac2879b92b287bb9fd52535/NIKE-FC-7.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a9df04cd5fb099b5fa2fa1df359d088597d351a9021c8f0fc9d8e533a8a393bf/NIKE-FC-10.png" data-mid="234986963" border="0"  src="https://freight.cargo.site/w/1000/i/a9df04cd5fb099b5fa2fa1df359d088597d351a9021c8f0fc9d8e533a8a393bf/NIKE-FC-10.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/904adf43c4792d013a8eee83d4ab5620f4aeb4ac3be68517a1c47e718e2b0b24/NIKE-FC-8.png" data-mid="205906615" border="0"  src="https://freight.cargo.site/w/1000/i/904adf43c4792d013a8eee83d4ab5620f4aeb4ac3be68517a1c47e718e2b0b24/NIKE-FC-8.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/773be1565b2b05345cc8c054bda68ef446677038b238cbd1d34362e4af46e560/NIKE-FC-photo-_-1.png" data-mid="205907167" border="0"  src="https://freight.cargo.site/w/1000/i/773be1565b2b05345cc8c054bda68ef446677038b238cbd1d34362e4af46e560/NIKE-FC-photo-_-1.png" /&#62;


CreditAgency: R/GA NY
 
Creative team:Executive Creative Director: Matt Jakob
Creative Director: Bridget Hildebrandt
Creative Director: Flavio MontielDesign Director: Antonella Geminelli
Motion Design Director: Caio Bananeira
Associate Creative Director: Emma Ziesemer
Associate Creative Director, Motion: Felipe MahalemSenior Designer: Elizabeth KenneySenior Designer: Samuel KimSenior Copywriter: Edmund Sandoval
Motion Designer: JuanManuel ValdesPineyro
Animator: Raphael Portella


	NEXT PROJECT&#38;nbsp;︎︎︎
	

</description>
		
	</item>
		
		
	<item>
		<title>Innovasport</title>
				
		<link>https://samuelkim.design/Innovasport</link>

		<pubDate>Tue, 24 Jun 2025 17:47:53 +0000</pubDate>

		<dc:creator>SAMUEL KIM</dc:creator>

		<guid isPermaLink="true">https://samuelkim.design/Innovasport</guid>

		<description>Innovasport App


Made at R/GA &#124; Client: Innovasport

    
	Coming Soon
	

	NEXT PROJECT&#38;nbsp;︎︎︎
	

</description>
		
	</item>
		
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