SAMUEL KIM
DESIGN & ART

5G Internet for SuperBowl

Campaign Landing Page

R/GA

In sync with the launch of Verizon’s 2022 SuperBowl campaign (featuring Jim Carrey), promoting the new 5G Home and Business Internet, we created a landing page allowing consumers to sign up to be the first to experience Verizon’s 5G Internet.

PayItForward LIVE

Digital Campaign, Design System, Social

R/GA

When the country locked down, we went live. Seven days into quarantine, we gathered the biggest names in entertainment to help the smallest businesses with a weekly livestream. The program streamed live twice a week for 8 weeks, helping over 10,000 small businesses survive.

Merch Aid x AAPI

Social Media

R/GA

Merch Aid partnered with leading AAPI artists and designers for a special collection raising funds for AAPI Women Lead.

5G Just Got Real

Digital Campaign, Design System, Social, Website

R/GA

R/GA helped Verizon to build experiences that demonstrate how 5G can enhance people’s lives and passions today, on the new iPhone 12 Pro and Verizon 5G Ultra Wideband.

RoughEdges

Design Experienment

Personal

RoughEdges is a progressive study of design by Samuel Kim exploring the concept of flawed lines in life and art.

Converse: Life is a Spectrum

Identity, Campaign, Pitch

&Walsh

Campaign pitch for Converse.

Password protected 🔒

SoNoir Typeface

Type Design, Motion Design

SVA

SoNoir is a modular typeface created with six shaped inspired by blackletters. Different from the traditional blackletters which were mainly used for prints, SoNoir has been designed to be applied to digital media.

MASP

Identity

SVA

Rebranding of MASP (Museum of Art of São Paulo Assis Chateaubriand), an art museum well known for its headquarters, a 1968 concrete and glass structure designed by Lina Bo Bardi, whose main body is supported by two lateral beams over a freestanding space, considered a landmark of the city and a main symbol of modern Brazilian architecture.

LIFEWTR

Identity, Pitch

R/GA

We created a new messaging and branding system to demonstrate how the LIFEWTR brand provides inspiration and essential hydration in the LIFE Curators’ everyday life for them to desire and purchase LIFEWTR.

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The Laundry Shop

Interaction Design, Concept

SVA

The Laundry Shop provides coin laundry and thrifting at one place, inducing fashionistas to be more eco-friendly, efficient, and community-driven.

Myth Breakers

Digital Campaign

R/GA

To promote the new launch of Samsung’s Galaxy S21 Ultra 5G on Verizon’s Ultra Wideband network, we created a special Twitch live stream starring Myth, one of the biggest gamers in the world, and a Fortnight champion.

José Mauro De Vasconcelos

Book Cover

SVA

A book cover series with an exclusive use of typograph illuminating childhood, isolation, and growing pains.

The Laundry Shop

© SAMUEL KIM 2022 / HAVE A BLESSED DAY.

© SAMUEL KIM 2022 / HAVE A BLESSED DAY.

© SAMUEL KIM 2022 /
HAVE A BLESSED DAY.

© SAMUEL KIM 2022 /
HAVE A BLESSED DAY.