Put Your 🫀🍆🍑🤧 To The Test

Quest is empowering people to take control of their health and know what’s going on by buying tests online, anytime through a new campaigned created by R/GA, “Put Your _____ To The Test.”

Brand Campaign | R/GA

XFL 2023

The XFL is a fan-first, fast-paced global professional football league with innovative rules and an enhanced 360-degree game experience.

Campaign Platform | R/GA

That’s Money

That’s Money is Cash App’s first-ever brand campaign. It’s all about making personal finance easy and accessible, no matter who you are.

Brand Campaign | R/GA

Verizon 5G Superbowl Page

In sync with the launch of Verizon’s 2022 SuperBowl campaign (featuring Jim Carrey), promoting the new 5G Home and Business Internet, we created a landing page allowing consumers to sign up to be the first to experience Verizon’s 5G Internet.

Website | R/GA

The Name

To help address rising levels of bias against the AAPI community, R/GA and P&G created a short film titled, “The Name.”

Campaign, Social, Website | R/GA

PayItForward LIVE

When the country locked down, we went live. Seven days into quarantine, we gathered the biggest names in entertainment to help the smallest businesses with a weekly livestream. The program streamed live twice a week for 8 weeks, helping over 10,000 small businesses survive.

Digital Campaign, Design System, Social | R/GA

Merch Aid X AAPI

Merch Aid partnered with leading AAPI artists and designers for a special collection raising funds for AAPI Women Lead.

Social Media | R/GA

SoNoir Typeface

SoNoir is a modular typeface created with six shaped inspired by blackletters. Different from the traditional blackletters which were mainly used for prints, SoNoir has been designed to be applied to digital media.

Type Design, Motion Design | SVA

MASP Branding

Rebranding of MASP (Museum of Art of São Paulo Assis Chateaubriand), an art museum well known for its headquarters, a 1968 concrete and glass structure designed by Lina Bo Bardi.

Identity | SVA

SAMUEL KIM

SAMUEL KIM

SoNoir Typeface

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© SAMUEL KIM 2023 | HAVE A BLESSED DAY 🙏