PayItForward LIVE

Made at R/GA NY
Client: Verizon

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A weekly livestream starring big names paying it forward to support small businesses.



My role in this project ranged from early design exploration to
production including creating the design system, photography
treatment, key visuals, social assets, and updating the campaign website. 



Selected Press:
AdAge : Verizon Helps Small Businesses Through Twitter Entertainment Series
Adweek: Verizon Sets Weekly Concert Series on Twitter to Aid Small Businesses
Billboard : Billie Eilish and Finneas Set to Perform Live for Verizon’s Pay It Forward Series
Hypebeast : Watch Chance The Rapper Perform on Verizon’s ‘PayItForward LIVE’
Complex : Stream Chance The Rapper’s Performance for Verizon’s ‘PayItForward LIVE’
BET : Janelle Monáe Previews Live Performance To Benefit Small Businesses


Recognitions:
Cannes Lions - Shortlist
One Show - Shortlist x4


ADC Awards - Shortlist x2


ANDY Awards - Shortlist


Twitter Awards - Best Campaign


Shorty Social Good Awards - Finalist x2


Webby Awards - Honoree

















Early Explorations ↓↓↓


















Design System + Key Visuals ↓↓↓ 
  


















The program went live every Tuesday and Thursday for 2 months.
The team and I created around 15-40 different custom social assets
for each livestream. Toolkits were also made for all livestreams and
were shared with our partners.

















Tune in Animation ↓↓↓


 

Animations were produced based on the storyboard that
the creative director and I worked on. They were shared
by the starring guests and Verizon.









Website ↓↓↓
I made visual updates to the website throughout
the campaign with the tech/dev team.

















Livestream ↓↓↓

Agency: R/GA NY 

CCO: Tiffany Rolfe
Executive Creative Director: Aaron Mosher, David Yankelewitz
Creative Director: Cesar Marchetti

Associate Creative Director: David Stevanov, Augustus Sung

Copywriter: Brian Szabo, Kate Sheehan
Art Director: Alyssa Pauker
Associate Designer: Samuel Kim

Producers: Kira Doyle, Christopher Joyce, AJ Tomiak, Chris Detoy, 


Amanda Huelse, Sasha Skulinets


Editors: Justin Sirizzotti, Jack Padgham


Strategy: Jack Appleby, Corey Kindberg, Sean Donnelly


Sustainability and Impact Manager: Bayyina Black