PayItForward LIVE

Made at R/GA NY
Client: Verizon

When the country locked down, we went live. Seven days into quarantine,
we gathered the biggest names in entertainment to help the smallest businesses with a weekly livestream.
The program streamed live twice a week for 8 weeks, helping over 10,000 small businesses survive.

My role in this project ranged from early design exploration to
production including creating the design system, photography
, key visuals, social assets, and updating the campaign website.


AdAge : Verizon Helps Small Businesses Through Twitter Entertainment Series
Adweek: Verizon Sets Weekly Concert Series on Twitter to Aid Small Businesses
Billboard : Billie Eilish and Finneas Set to Perform Live for Verizon’s Pay It Forward Series
Hypebeast : Watch Chance The Rapper Perform on Verizon’s ‘PayItForward LIVE’
Complex : Stream Chance The Rapper’s Performance for Verizon’s ‘PayItForward LIVE’
BET : Janelle Monáe Previews Live Performance To Benefit Small Businesses


Cannes Lions - Shortlist
One Show - Shortlist x4
ADC Awards - Shortlist x2
ANDY Awards - Shortlist
Twitter Awards - Best Campaign
Shorty Social Good Awards - Finalist x2
Webby Awards - Honoree

Design System + Key Visuals ↓↓↓

The program went live every Tuesday and Thursday for 2 months.
The team and I created around 15-40 different custom social assets
for each livestream. Toolkits were also made for all livestreams and
were shared with our partners.

Tune in Animation ↓↓↓

Animations were produced based on the storyboard that
the creative director and I worked on. They were shared
by the starring guests and Verizon.

Website ↓↓↓
I made visual updates to the website throughout
the campaign with the tech/dev team.

Livestream ↓↓↓


Agency: R/GA NY

CCO: Tiffany Rolfe
Executive Creative Director: Aaron Mosher, David Yankelewitz
Creative Director: Cesar Marchetti
Associate Creative Director: David Stevanov, Augustus Sung
Copywriter: Brian Szabo, Kate Sheehan
Art Director: Alyssa Pauker
Associate Designer: Samuel Kim
Director, Content: Chris Detoy
Producers: Kira Doyle, Christopher Joyce, AJ Tomiak,
Amanda Huelse, Sasha Skulinets
Editors: Justin Sirizzotti, Jack Padgham
Strategy: Jack Appleby, Corey Kindberg, Sean Donnelly
Sustainability and Impact Manager: Bayyina Black