PayItForward LIVE
Made at R/GA NY
Client: Verizon
A weekly livestream starring big names paying it forward to support small businesses.
My role in this project ranged from early design exploration to production including creating
the design system, photography treatment, key visuals, social assets, and updating the campaign website.
Selected Press:
AdAge : Verizon Helps Small Businesses Through Twitter Entertainment Series
Adweek: Verizon Sets Weekly Concert Series on Twitter to Aid Small Businesses
Billboard : Billie Eilish and Finneas Set to Perform Live for Verizon’s Pay It Forward Series
Hypebeast : Watch Chance The Rapper Perform on Verizon’s ‘PayItForward LIVE’
Complex : Stream Chance The Rapper’s Performance for Verizon’s ‘PayItForward LIVE’
BET : Janelle Monáe Previews Live Performance To Benefit Small Businesses
Recognitions:
Twitter - #BestOfTweets2020
Shorty Social Good Awards - Finalist in Live Streaming, Social Movement
The ANDY Awards - Shortlist
Early Explorations ↓↓↓
Design System + Key Visuals ↓↓↓
The program went live every Tuesday and Thursday for 2 months.
The team and I created around 15-40 different custom social assets for each livestream.
Toolkits were also made for all livestreams and were shared with our partners.
Tune in Animation ↓↓↓
Animations were produced based on the storyboard that the creative director and I worked on.
They were shared by the starring guests and Verizon.
Website ↓↓↓
I made visual updates to the website throughout the campaign with the tech/dev team.
Livestream ↓↓↓
Credit
Agency: R/GA NY
CCO: Tiffany Rolfe
Executive Creative Director: Aaron Mosher, David Yankelewitz
Creative Director: Cesar Marchetti
Associate Creative Director: David Stevanov, Augustus Sung
Copywriter: Brian Szabo, Kate Sheehan
Art Director: Alyssa Pauker
Associate Designer: Samuel Kim
Producers: Kira Doyle, Christopher Joyce, AJ Tomiak, Chris Detoy,
Amanda Huelse, Sasha Skulinets
Editors: Justin Sirizzotti, Jack Padgham
Strategy: Jack Appleby, Corey Kindberg, Sean Donnelly
Sustainability and Impact Manager: Bayyina Black
CCO: Tiffany Rolfe
Executive Creative Director: Aaron Mosher, David Yankelewitz
Creative Director: Cesar Marchetti
Associate Creative Director: David Stevanov, Augustus Sung
Copywriter: Brian Szabo, Kate Sheehan
Art Director: Alyssa Pauker
Associate Designer: Samuel Kim
Producers: Kira Doyle, Christopher Joyce, AJ Tomiak, Chris Detoy,
Amanda Huelse, Sasha Skulinets
Editors: Justin Sirizzotti, Jack Padgham
Strategy: Jack Appleby, Corey Kindberg, Sean Donnelly
Sustainability and Impact Manager: Bayyina Black