PayItForward LIVE

Made at R/GA NY
Client: Verizon

A weekly livestream starring big names paying
it forward to support small businesses.

My role in this project ranged from early design exploration to production
including creating the design system, photography treatment,
key visuals, social assets, and updating the campaign website. 

Selected Press:
AdAge : Verizon Helps Small Businesses Through Twitter Entertainment Series
Adweek: Verizon Sets Weekly Concert Series on Twitter to Aid Small Businesses
Billboard : Billie Eilish and Finneas Set to Perform Live for Verizon’s Pay It Forward Series
Hypebeast : Watch Chance The Rapper Perform on Verizon’s ‘PayItForward LIVE’
Complex : Stream Chance The Rapper’s Performance for Verizon’s ‘PayItForward LIVE’
BET : Janelle Monáe Previews Live Performance To Benefit Small Businesses

















Early Explorations ↓↓↓


















Design System + Key Visuals ↓↓↓ 
  

















The program went live every Tuesday and Thursday for 2 months.
The team and I created around 15-40 different custom social assets for each livestream.
Toolkits were also made for all livestreams and were shared with our partners.

















Tune in Animation ↓↓↓


 

Animations were produced based on the storyboard that the creative director and I worked on.

They were shared by the starring guests and Verizon.









Website ↓↓↓
I made visual updates to the website throughout the campaign with the tech/dev team.

















Livestream ↓↓↓

Agency: R/GA NY 

Creative Team:
Executive Creative Director: Aaron Mosher, David Yankelewitz
Creative Director: Cesar Marchetti

Associate Creative Director: David Stevanov, Augustus Sung

Copywriter: Brian Szabo, Kate Sheehan
Art Director: Alyssa Pauker
Associate Designer: Samuel Kim