Hello 👋 I’m Samuel,
graphic + brand + interaction + digital + 

designer based in 🗽NYC.

Currently at R/GA NY.

Prior to that, I’ve freelanced at
Commercial Studio + &Walsh.

My work has been exhibited across the world
and recognized by the Type Directors Club +
the One Club / Young Ones + Graphis.

Everyday I’m Hustlin’. 💪 

Info + Instagram

PayItForward LIVE

Digital Campaign, Design System, Social

5G Just Got Real

Website, Design System 




Converse 🔒
Identity, Campaign 


Interaction Design

The Laundry Shop

Interaction Design, Service Design


Interaction Design, Exhibition

SoNoir Typeface

Type Design, Motion Design

Illinois Institution of Technology

Identity, System Design

José Mauro De Vasconcelos

Book Cover Series

Midnight in Paris




© SAMUEL KIM 2020 

PayItForward LIVE

Made at R/GA NY
Client: Verizon

A weekly livestream starring big names paying it forward to support small businesses.

My role in this project ranged from early design exploration to production including creating
the design system, photography treatmentkey visuals, social assets, and updating the campaign website

Selected Press:
AdAge : Verizon Helps Small Businesses Through Twitter Entertainment Series
AdweekVerizon Sets Weekly Concert Series on Twitter to Aid Small Businesses
Billboard : Billie Eilish and Finneas Set to Perform Live for Verizon’s Pay It Forward Series
Hypebeast : Watch Chance The Rapper Perform on Verizon’s ‘PayItForward LIVE’
Complex : Stream Chance The Rapper’s Performance for Verizon’s ‘PayItForward LIVE’
BET : Janelle Monáe Previews Live Performance To Benefit Small Businesses

Twitter - #BestOfTweets2020 
Shorty Social Good Awards - Finalist in Live Streaming, Social Movement 

Early Explorations ↓↓↓

Design System + Key Visuals ↓↓↓ 

The program went live every Tuesday and Thursday for 2 months.
The team and I created around 15-40 different custom social assets for each livestream.
Toolkits were also made for all livestreams and were shared with our partners.

Tune in Animation ↓↓↓


Animations were produced based on the storyboard that the creative director and I worked on.

They were shared by the starring guests and Verizon.

Website ↓↓↓

I made visual updates to the website throughout the campaign with the tech/dev team.

Livestream ↓↓↓


Agency: R/GA NY 

CCO: Tiffany Rolfe
Executive Creative Director: Aaron Mosher, David Yankelewitz

Creative Director: Cesar Marchetti

Associate Creative Director: David Stevanov, Augustus Sung

Copywriter: Brian Szabo, Kate Sheehan
Art Director: Alyssa Pauker

Associate Designer: Samuel Kim

Producers: Kira Doyle, Christopher Joyce, AJ Tomiak, Chris Detoy, 

Amanda Huelse, Sasha Skulinets

Editors: Justin Sirizzotti, Jack Padgham

Strategy: Jack Appleby, Corey Kindberg, Sean Donnelly

Sustainability and Impact Manager: Bayyina Black