P&G -
The Name



Made at R/GA NY



Created by an all AAPI team, R/GA and P&G’s latest campaign “The Name”
tells the story of a Korean American girl named Yeong Joo [yUHng-ju] Park and
highlights the importance of learning and respecting AAPI names as “American” names.

My role included concepting and designing the social activation and the
landing page of the campaign. I’ve also particiated in preparing the pre-production deck.


SELECTED PRESS

AdAge : P&G’s AAPI Heritage Month Ad Asks, What is an ‘American’ Name? 
AdAge: The Top 5 Creative Campaigns You Need To Know About Now
NowThis: Belonging Starts With a Name


RECOGNITIONS

ANA Multicultural Awards
Socially Responsible - Winner
Asian - Winner
Digital & Mobile - Winner





Landing Page ↓↓↓







Social ↓↓↓






Credit


Agency: R/GA NY

R/GA
Global Executive Creative Director: Gabriel Cheung
Group Executive Creative Director: Por Hsian Zhang (Xavier Teo)
Creative Director: Leah Alfonso
Art Director: Woohyun Lim
Executive Producer: Sonal Heda
Copywriter: Maya Shaddock
Senior Content Producer: Greg Netter
VP, Executive Strategy Director: Meghann MacKenzie
Senior Visual Designer: Samuel Kim


Director: Goh Iromoto / Sanctuary
Cinematographer: Farhad Ghaderi / Mantl Reps
Editor: Sophia Lou / Cartel
Colorist: Kaitlyn Battistelli / Ethos
Music Composer: Andrew Seistrup