SAMUEL KIM

Hello 👋 I’m Samuel,
graphic + brand + interaction + digital + 

designer based in 🗽 NYC.

Currently at R/GA NY.

Prior to that, I’ve freelanced at
Commercial Studio + &Walsh.

My work has been exhibited across the world
and recognized by the Type Directors Club +
the One Club / Young Ones + Graphis.

Everyday I’m Hustlin’. 💪 


Info + Instagram




PayItForward LIVE

Digital Campaign, Design System, Social

5G Just Got Real

Website, Design System 

Merch Aid x AAPI

Social Media

+Gear 🔒
Visual Direction, Campaign


LIFEWTR 🔒
Identity 


MASP

Identity

Converse 🔒
Identity, Campaign 


Drop&Go

Interaction Design

The Laundry Shop

Interaction Design, Service Design

SoNoir Typeface

Type Design, Motion Design


Illinois Institution of Technology

Identity, System Design

José Mauro De Vasconcelos

Book Cover Series
Editorial

Midnight in Paris

Editorial


© SAMUEL KIM 2021
CLOSED ON SUNDAY / HAVE A NICE DAY
Mark










Merch Aid x AAPI


Made at R/GA NY




Merch Aid partnered with leading AAPI artists and designers 
for a special collection raising funds for AAPI Women Lead. 



For this round of Merch Aid’s launch, my role was to create
promotional assets with the artworks provided by our partnering
AAPI artists. I applied elements of the artworks to design appropriate
visual layouts for Merch Aid’s social channels. 
















Total 10 artists partnered with Merch Aid ↓↓↓




















For the drop of each collection,
I designed 21 promotional assets per artist.

Total 210 assets were designed within less than 10 days.
These assets were featured on Merch Aid’s social media and website.




 











Credit



Agency: R/GA NY 

Creative Team
Associate Creative Director: Chloe Saintilan
Creative Director: Matthew Woodward
Creative Director: Zack Roif

Associate Designer: Samuel Kim



Artists
Edi Hsu
Erin Jang
Felicia Liang

Jennet Liaw
Jing Wei
Leanne Gan
Matt Huynh
Riri Tamura
Steffi Lynn

Zipeng Zhu