MASP Branding

Made at SVA

Rebranding of MASP (Museum of Art of São Paulo Assis Chateaubriand),
an art museum well known for its headquarters, a 1968 concrete and glass
structure designed by Lina Bo Bardi, whose main body is supported by two
lateral beams over a freestanding space, considered a landmark of the city
and a main symbol of modern Brazilian architecture.

Paula Scher & Courtney Gooch