SAMUEL KIM
DESIGN & ART

That’s Money

Brand Campaign

R/GA

That’s Money is Cash App’s first-ever brand campaign. It’s all about making personal finance easy and accessible, no matter who you are. The campaign illustrates the feeling you get when your money works just the way you want it to.

5G Internet for SuperBowl

Website

R/GA

In sync with the launch of Verizon’s 2022 SuperBowl campaign (featuring Jim Carrey), promoting the new 5G Home and Business Internet, we created a landing page allowing consumers to sign up to be the first to experience Verizon’s 5G Internet.

P&G - The Name

Campaign, Social, Website

R/GA

To help address rising levels of bias against the AAPI community,
R/GA and P&G created a short film titled, “The Name”

PayItForward LIVE

Digital Campaign, Design System, Social

R/GA

When the country locked down, we went live. Seven days into quarantine, we gathered the biggest names in entertainment to help the smallest businesses with a weekly livestream. The program streamed live twice a week for 8 weeks, helping over 10,000 small businesses survive.

Merch Aid x AAPI

Social Media

R/GA

Merch Aid partnered with leading AAPI artists and designers for a special collection raising funds for AAPI Women Lead.

5G Just Got Real

Digital Campaign, Design System, Social, Website

R/GA

R/GA helped Verizon to build experiences that demonstrate how 5G can enhance people’s lives and passions today, on the new iPhone 12 Pro and Verizon 5G Ultra Wideband.

Converse: Life is a Spectrum

Identity, Campaign, Pitch

&Walsh

Campaign pitch for Converse.

Password protected 🔒

SoNoir Typeface

Type Design, Motion Design

SVA

SoNoir is a modular typeface created with six shaped inspired by blackletters. Different from the traditional blackletters which were mainly used for prints, SoNoir has been designed to be applied to digital media.

MASP

Identity

SVA

Rebranding of MASP (Museum of Art of São Paulo Assis Chateaubriand), an art museum well known for its headquarters, a 1968 concrete and glass structure designed by Lina Bo Bardi, whose main body is supported by two lateral beams over a freestanding space, considered a landmark of the city and a main symbol of modern Brazilian architecture.

LIFEWTR

Identity, Pitch

R/GA

We created a new messaging and branding system to demonstrate how the LIFEWTR brand provides inspiration and essential hydration in the LIFE Curators’ everyday life for them to desire and purchase LIFEWTR.

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José Mauro De Vasconcelos

Book Cover

SVA

A book cover series with an exclusive use of typograph illuminating childhood, isolation, and growing pains.

José Mauro De Vasconcelos

© SAMUEL KIM 2022 / HAVE A BLESSED DAY.

© SAMUEL KIM 2022 / HAVE A BLESSED DAY.

© SAMUEL KIM 2022 /
HAVE A BLESSED DAY.

© SAMUEL KIM 2022 /
HAVE A BLESSED DAY.