Made at R/GA NY
Client: Cash App
That’s Money is Cash App’s first-ever brand campaign.
It’s all about making personal finance easy and accessible,
no matter who you are. The campaign illustrates the feeling
you get when your money works just the way you want it to.
I participated in creating a simple, effortless, and natural
design language that elevates the creative tonality of the
campaign: Realism, with a cinematic lense.
AdAge: Cash App Hopes Connected TV Broadens Its Reach,
Starting With An Ad Starring Serena Williams
People: Serena Williams Says Her Life is ‘Totally Different’
As A Mom and Investor: ‘My Second Career’
Agency: R/GA NY
Group Creative Director: Ryan Adair
Creative Director: Chris Parker
Creative Director: JJ Lim
Design Director: Wes Vanderpool
Senior Art Director: Emma Kasarsky
Senior Copywriter: Evan Burton
Senior Designer: Samuel Kim